The newest iPad commercials epitomize the manner in which technology shifts the way both our culture & individuals think. The commercial ends by noting how a crisp new screen allows us to be better connected to the things we care about most. Unsurprisingly, but also disturbingly, the image at that moment is a video playing on the iPad of a child laughing. We ought to be angry at this message. Unfortunately, most are not even aware of the destructive nature of the message. Some are not even aware the message at all.